I think we are all ready for live concert events. The world has other ideas about that since we really havent had any since last March. Eventually, we will get those back…we hope.
Things are going to be a lot different when concerts start up again. Ticketmaster is working on a system where you’ll have to either prove you’ve been vaccinated OR test negative in advance to even get past the gate.
Here’s how it’ll work: After buying a ticket, you’ll either have to verify that you’ve been vaccinated within a certain window . . . or you’ll have to test negative 24 to 48 hours before the show. It’ll be done through the Ticketmaster app before you even show up.
One official who’s helping entertainment companies establish COVID-19 strategies says, quote, “Integrating ticketing platforms with the guests verified testing results is one key way to reimagine how we’re going to get fans back to live events.”