People Really Hate This Exercise Bike Ad


It’s the classic feel-good Christmas tale.

A husband wants his wife to lose a little around the middle, so he gives her some exercise equipment. She’s thrilled but also scared. She captures her journey of apparent self-discovery on social media for a year, so that the happy couple can celebrate the following Christmas by reviewing her progress.

The end.

That’s the quick and cynical take — and there are plenty of those going around — on Peloton’s new holiday ad for its popular exercise bike, dubbed “The gift that gives back.” Or as some have called it, the “new season of Black Mirror.”

People are making fun of it, because the actress is already in great shape to begin with, but talks about how it changed her life.

Here’s the whole 30-second clip: