Indiana University is finally hopping on board the booze train. They’ll be the 7th Big Ten school to allow alcohol sales inside their football stadium.
According to Hoosier Sports Review, 10% of the revenue will go back to the campus for alcohol safety programming.
IU conducted a research study before making the change and found that beer and wine sales led to a better experience and a boost in attendance.
Plus, other schools found alcohol-related incidents declined when the public was allowed to purchase alcohol at events.
